The basic story in this video is about how Mandar Apte launched a program called Empower which is system of nurturing innovation inside Shell Oil Company. Besides the cool factor of using meditation and breathing in leadership techniques, there are many aspects that fit in the Storycology paradigm.
The Roles of Innovation, Idea to Story to Fruition
When someone has an idea, that person needs support roles to see the idea happen. There's the role of being able to persuade others on the idea, creating a story so it can be socialized. At 3:25, Mandar said the roles are:
how to sell; the ability to build a story and a network and circles of trust to get good feedback and build the idea; and authentically connect with people who can help bring idea to proof of concept. Not everyone has to have an idea.
Feedback and Mentorship (i.e. Editing)
At 7:15, Mandar talks about his own journey of learning the importance of having social skills, creating a circle of trust, getting feedback from mentors, and he uses this model within the Empower program to grow ideas and make them happen.
This reminds me of you and the story of your product. As it is socialized, it builds on itself and become more and more valuable to the people buying and using it.
And as you develop your story, be sure to get plenty of feedback through the editing process.
Measurement through Stories
And, my favorite, when asked how he would measure it (12:18) and how he would quantify the results, he says they are measuring stories of empowerment and changes that have been made in their own work habits.
He's received stories of how people are making unique connections and how participants in the program are connecting and co-creating. I think this is awesome too: "It's not an I win, you lose world, it's a world where I win and how can I make you win?"
I hope you were as inspired as I was by this story.
The clearer you are about you purpose, your distinction, your “secret sauce”, the more leverage you have in situations where you present your business. That leverage turns into boldness in three ways:
Clarity Gives You Boldness in Articulating What You Do
My friend Janis is a life coach. I don’t know about you, but in networking, I’ve met several life coaches and their message is fairly similar about how they help clients transform. How to choose? Janis differentiated herself by highlighting her own unique story of how inner transformation caused outer transformation in weight loss and released her to do something she loves, which is ballroom dancing. I remember four years ago when she faced her fears and boldly offered the program to her first group of clients. Many success stories later, her latest bold move is to reapply the tools and concepts to her own life to lose 35 pounds, and publically journal about it on her blog. Read more about Janis and her journey at http://www.owlweightloss.com/blog/.
When you are grounded in a distinction, and you can back it up with the work you produce, you’ll enter new situations boldly and confidently. Read on, and you’ll see how it can apply to you as a job searcher, too.
Produce Work that Boldly Exemplifies Your Distinction
Another friend is very clear about her career. Are there others in her profession in the local area? Yes. She stands out because she is so clear about her skills and point of view; she knows exactly the job title she will arrive at in three years (or less) and the path to get there. Her job is knowledge based, and she has created a portfolio of work products showing her planning and execution skills. She carries that portfolio to coffee meetings and interviews, and boldly presents examples of her ideas with her work products. Her distinction has given her boldness about her work.
The reason I thought of her for this post is because of the stories of interviews and connections she making.
Teach Others with Bold Stories Framed in Your Point of View
You’re in business for a reason. Hopefully one of those reasons is to improve lives. Whether your company offers a product that will help an employee get their job done more easily, or a services that eases a patient’s suffering in some way, your contribution is making someone’s day better. When someone’s day is made better, your business purpose is solidified. You can share these stories of success boldly framed in your point of view.
Are you ready to be bold about your profession? Getting clear about your differentiation is as easy as tapping into your personal uniqueness. There are no two humans alike, and every person has a unique story.
Today's post is a Venn diagram, showing how your professional/business ecology combines to create your story.
Not long ago I gave a talk on tips for presenting using PowerPoint for those who were new to it. I thought I’d share the thoughts I had on using PowerPoint in your presentations. Remember, not every talk you give needs to have a PowerPoint. The PowerPoint should emphasize what you are saying, rather than what you are saying emphasizing what is on your PowerPoint.
1. Know Your Audience
Storycology came about by observing stories about careers, career transition, and a strong desire to improve my own story. It is fueled by my passion for the professional and the expertise it takes for them to do their job day in and day out. It was driven by curiosity about how some people smoothly and seemingly without much effort achieve career goals and move from one position to another.
After a life-changing series of events that brought my life to a blank canvas, I discovered how to influence my own ecology of systems that support my happiness and my ability to make an impact.
Dori "Story" Gilbert is Chief Storycologist; passionate about professionals, their journey, and their ability to direct a career story they love.