The clearer you are about you purpose, your distinction, your “secret sauce”, the more leverage you have in situations where you present your business. That leverage turns into boldness in three ways:
Clarity Gives You Boldness in Articulating What You Do
My friend Janis is a life coach. I don’t know about you, but in networking, I’ve met several life coaches and their message is fairly similar about how they help clients transform. How to choose? Janis differentiated herself by highlighting her own unique story of how inner transformation caused outer transformation in weight loss and released her to do something she loves, which is ballroom dancing. I remember four years ago when she faced her fears and boldly offered the program to her first group of clients. Many success stories later, her latest bold move is to reapply the tools and concepts to her own life to lose 35 pounds, and publically journal about it on her blog. Read more about Janis and her journey at http://www.owlweightloss.com/blog/.
When you are grounded in a distinction, and you can back it up with the work you produce, you’ll enter new situations boldly and confidently. Read on, and you’ll see how it can apply to you as a job searcher, too.
Produce Work that Boldly Exemplifies Your Distinction
Another friend is very clear about her career. Are there others in her profession in the local area? Yes. She stands out because she is so clear about her skills and point of view; she knows exactly the job title she will arrive at in three years (or less) and the path to get there. Her job is knowledge based, and she has created a portfolio of work products showing her planning and execution skills. She carries that portfolio to coffee meetings and interviews, and boldly presents examples of her ideas with her work products. Her distinction has given her boldness about her work.
The reason I thought of her for this post is because of the stories of interviews and connections she making.
Teach Others with Bold Stories Framed in Your Point of View
You’re in business for a reason. Hopefully one of those reasons is to improve lives. Whether your company offers a product that will help an employee get their job done more easily, or a services that eases a patient’s suffering in some way, your contribution is making someone’s day better. When someone’s day is made better, your business purpose is solidified. You can share these stories of success boldly framed in your point of view.
Are you ready to be bold about your profession? Getting clear about your differentiation is as easy as tapping into your personal uniqueness. There are no two humans alike, and every person has a unique story.
Dori "Story" Gilbert is Chief Storycologist; passionate about professionals, their journey, and their ability to direct a career story they love.