I'm refreshing myself on storytelling mechanisms. One of the themes I'm looking at is the Hero's Journey. As a professional offering services to other businesses, your market is more narrowly defined as a people who are business leaders or members of a department or group with a specific objective to accomplish.
The hero's journey starts with the a conflict or uncertainty (competing stakeholder needs? How to get all the MBOs (objectives) completed with the few resources on hand?) As an organization offering them a solution for their needs (including making other stakeholders happy), you can deliver the story of their journey through your communications - your sharable articles, your guides and studies, or thought leadership tips and how-tos. Here are a few things about crafting the framework of your story:
By following these concepts, you'll give them a context to relate to, so they will want to take the hero's journey with you. This post was inspired by this article on storytelling tips for fundraising.
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AuthorDori "Story" Gilbert is Chief Storycologist; passionate about professionals, their journey, and their ability to direct a career story they love. Categories
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